Kraft Philly x People
We developed a campaign featuring 10 custom recipes inspired by Fall TV premieres, designed to engage devoted fans and casual viewers alike. Through photography and video, each dish captured the essence of its show, from Spiced Sweet Roll Cookies for Dune: Prophecy to Cheesy Rose Tteokbokki for Squid Game. The result: engaging, visually compelling content that connected food with entertainment, sparking excitement for the premieres and inspiring audiences to cook along at home.
